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New drop — wall flags are live
Bundle 3 pairs of socks and save 15%

Our story

Built for the detour

Somewhere between the third identical black sock and the fourth beige jumper, getting dressed stopped being interesting.

Side Quest started right there. We make the small, loud things — socks with opinions, wall flags that argue with your paint — for people who already own quite enough sensible clothes.

Nothing here is trying to be tasteful. Avocados on your ankles. A fish telling you to stay salty. The sort of detail you notice when you cross your legs, and everyone else notices a second later.

Your main quest is handled. This is everything else.

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